Introduction Marketers must confront many legal issues in today’s society in order to create a successful business. Many marketing elements are within their control however they must also deal with the competitions marketing strategies or new technologies. Marketers are quickly leaving their television, print, and radio ads to the way of the future, the Internet. Businesses local, regional, and national have quickly embraced the Internet as an inexpensive means of advertising to reach a larger target audience. The Internet has become the one of the most effective ways advertise, and sell goods and services. The Internet can simply be defined as a network of networks which produces a “new medium of worldwide human communication” (The Cyberethics Reader p.ix). Although this opens up a world of possibilties for the Marketing profession, they must also be careful in following what has now become known as “Cyberlaw.” Cyberlaw is defined as: “encompassing all the cases, statutes, and constitutional provisions that impact persons and institutions who control the entry to cyberspace, provide access to cyberspace, create the hardware and software which enable people to access cyberspace, or use their own computers to go “online” and enter cyberspace (UCLA Online Institute)”. The difficulty with many in the Marketing professional is that a large amount are not trained in the law, or do not consider legal implications of their marketing actions. As Marketers enter the new frontier of Marketing on-line, there are many “Cyberlaws” that they must adhere to such as domain names, trademarks copyrights, jurisdiction, security, and ethics. Domain Names & Trademarks Every website that a marketer creates must use a domain name for access. This makes the search process for a site user-friendly while searching the World Wide Web. The Internet Assigned Numbers Authority (IANA) assigns each we...
