REPORT ON XEROX CORPORATION2 HISTORY OF XEROX & THE NEED TO BECOME INNOVATIVE4 ANALYSIS OF THE PRODUCT DEVELOPMENT PROCESS IN THE ORGANISATION7 PRODUCT DEVELOPMENT PROCESS AT XEROX CORPORATION7 Management Decision Process (MDP)8 Process Elements and Phase Deliverables8 EFFECTIVE PRODUCT DESIGN AND DEVELOPMENT10 RECOMMENDATIONS TO ENHANCE INNOVATION WITHIN XEROX CORPORATION16 Report on Xerox Corporation We have chosen the Xerox Corporation and evaluated the strategic importance of innovation in its role. Xerox from its inception has always been regarded as an organisation that thrives on innovation and diversification. The introduction of the their xerographic office copier in 1959 is seen as one the main technological advancements in the 20th Century. Even as late as the 1990’s Xerox has been boldly reinventing itself from a predominantly black and white, light lens copier company to a digital, colour and document solutions company. Even the release of their third quarter results for 2000 in October last, showed despite a 5% drop in revenue, the organisation still looks forward to improving its overall strategy by revealing a new turnaround program“Our actions are centred on improved cash flow and profitability – and at the same time strengthening our strategic core”- Paul Allaire- CEO(24/10/00)“This plan provides Xerox with a strong financial foundation, to build on the unique strength inherent in our brand, market position, technology, people and leadership team” – Anne Mulcahy-President & Chief Operating Office(24/10/00)IntroductionXerox Mission Statement – “Our strategic intent is to be the leader in the global document market, providing document solutions that enhance productivity”.Xerox ValuesXerox operates under the guidance of 6-core values: We succeed through satisfied customers. We value and empower employees. We deliver quality and excellenc...
