Tobacco Companies Snuffed Out We used to watch the dark silhouette of the Marlboro Cowboy riding off into the setting sun. In this day and age, the Marlboro Cowboy turns to his partner and says, Bob Ive got emphysema. Within the last decade, smoking advertisements have been completely overshadowed by radical anti-tobacco advertisements. Smoking no longer brings to mind images of beautiful blonde women daintily holding cigarettes between their fingers. In place of this image, commercials display the realistic gory effects of cigarettes such as a woman with a hole in her throat and a man with his mouth completely deteriorated by smoking-caused cancer. Along with the media, the American public has changed their attitudes toward the tobacco industry. Recently, a jury of six men and women in Florida awarded $145 billion in punitive damages in a class-action lawsuit brought on by over 500,000 Florida residents. This is an unfathomably large amount of money. In fact, it is almost three times the national budget of South Korea. After learning of this outrageous verdict, I immediately questioned whether or not the tobacco industry should even be held responsible for the damaging effects and deaths caused by those who chose to smoke cigarettes.There is no denying the fact that tobacco companies have at times, been dishonest and deceitful. In 1994 there was a parade of tobacco bosses denying under oath that nicotine can be addictive and harmfulwhen their own products have been carrying labels warning about their harmfulness and addictiveness. (Jonas 2). However, the question remains. Does this prove them responsible for the approximate 430,000 smokers that die each year? It definitely does not. Their innocence was matched by the innocence of the litigants who swore they never heard about health warnings, never spoke to their own doctors, and relied solely on the industry representations about the risks of smoking (Jonas 2). The litiga...
