Executive SummaryIII. Situation AnalysisA. Environment……………………………………………4B. Industry…………………………………………………4C. Firm……………………………………………………..5D. Marketing Strategy…………………………………….6IV. Problems Found in Situation AnalysisA.Statement of Problems………………………………...7V. Strategic Alternatives for Solving ProblemsA.Description of Strategic Alternative 1………………..7B.Description of Strategic Alternative 2………………..7C.Description of Strategic Alternative 3………………..8D.Description of Strategic Alternative 4………………..8VI. Selection of Strategic Alternative and ImplementationA.Statement of Selected Strategy……………………….9B.Justification for Selection of Strategy………………..9C.Description of Implementation of Strategy………….9VII. Summary and Conclusion…………………………………...10II. Executive SummaryGeneral Motors, the world’s largest vehicle manufacturer took the industry leadership from Ford Motors Company in 1931. With its customer oriented objective and significant marketing programs, GM protected its position since then.Starting from 1990, GM became industry’s biggest money looser in the U.S. market by tracking out of the road it always had been and forgetting...
