Although the Tobacco Industry recently paid enormous fines to the US Government and Individual states, they continue to promote smoking and influence young human beings world wide to use their products through multi dimensional advertising. For decades Americans were not told the truth about the dangers of smoking. The media stayed silent because it did not want to lose the hundreds of millions of dollars it made from cigarette advertising. The hopeful result of the tobacco lawsuits would be that the advertising target market would not be the young. The fact that the Tobacco Companies lose three thousand to five thousand customers each day causes the industry to look for replacements to the lost revenue resources. More then thousand die from using tobacco the rest quit or die of other causes. This reason alone justifies the expense of three to four billion dollars each year on advertising. This leaves little to wonder why the average age of new smokers in the US right now is twelve years of age.One way Tobacco Industries lure victims is by propaganda. Propaganda is a systematic effort to influence people’s opinions. Propaganda may take many shapes and forms. For example, cartoon characters might be used to interest young viewers. Joe Camel is very appealing and fun. Also, the Marlboro man, depicted as a hard working man, who gets ladies with his charm is an obvious role model. Capri and Virginia Slims have many glamorous girls on their billboards and magazine advertisements, which illustrates a wealthy glamorous life to young women. To add to this, Marlboro offers prizes for collecting a certain amount of points located on the cigarette boxes. These points, if collected enough, can translate into expensive prizes. Again the public is tempted to buy more cigarettes with the idea that smoking results in positive things. A very popular technique used in propaganda is plain folk. This is a technique when advertising makes the ave...
