qResearch: the systematic effort to secure answers to questions. qCommunication Research: Studies message related behavior as a specialty and is composed of verbal and non-verbal cues. qQuantitative Research: Explanation and Prediction, inquiries in which observations are expressed predominately in numerical terms. qQualitative Research: Description and interpretation, and are based predominately in non-numerical terms. qFormats for Research Questions: I.Must be stated unambiguouslyII.Must have a least two variablesIII.Must be testableIV.Must not advance personal value judgmentsV.Clear grammatical statements.qFormats for Research Hypothesis: I.States Relationships between the variablesII.Be consistent with what is know in the literatureIII.Must be testable.IV.Must be clear.V.Grammatical and unambiguous declarative sentences.a.Directional: What the relationship between the variable is.b.Non-Directional: There is a relationship between the variables.qVariables:a.Independent: Predict outcomes posited in the hypothesis.b.Dependent: Values or activities that are presumed to be conditioned upon the independent variable of the hypothesis.c.Continuous: Expressed numerically to indicate matters of degree.d.Categorical: Identifies the attributes or levels of a variable.qOperational definitions: Isolation of a concept by specifying the steps researches follow to make observations. qConceptual definitions: Definitions that rely on other concepts to describe a term.qDescriptive Research: Research done through the gathering of available information. qExperimental Research: Research done when one or more of the variables is manipulated by the researcher. qExperimental Designs: Permits drawing causal claims about variables that can be manipulated.qPurpose of Lit. Reviews: To have some backup about what experts and others say about topic.qPeer Reviewed Sources: Sources that are reviewed by other students and scholarsqPopular Sources: ...