King Midas and His Golden Touch on Contemporary Society. Many believe that many pursuits of contemporary society, particularly our desire to accumulate wealth and the unintended consequences of these desires are modern day inventions. The Greek myth King Midas and the Golden Touch demonstrate that these desires along with their unintended consequences have existed for many centuries. The myth King Midas and the Golden Touch reveals that in ancient Greek culture, the wealthy were preoccupied with becoming richer. King Midas and the Golden Touch is a good lesson for today. The story shows very powerfully what happens when people loose focus on what is truly important. King Midas lived in ancient Greek culture, yet he was a reflection on our modern day society.The Greek myth King Midas and the Golden Touch tells the story of a man who goes to great lengths to become the wealthiest person in the world. He wishes that whatever he touches shall turn to gold. His wish comes true. At first, he loves the fact that his clothes, bed, and even his rose garden become golden. But, when he can't eat his food or hug his daughter because they also turn to gold, he becomes extremely upset and wishes that he could take everything back (Hawthorne). Isn't it most people's ambition to be wealthy? Though not many people would admit to it, many people would stop at nothing to achieve such great wealth. That is until their ambition backfires and they loose what is really important to them. The myth King Midas and the Golden Touch reveals that in ancient Greek culture, many of the wealthy people were preoccupied with becoming richer and didn't consider the consequences. Much like many people in our society, who become so blinded with greed their judgement becomes clouded, and they are unable to make sound choices. King Midas and the Golden Touch is a myth from the ancient Greek culture. Ancient Greek culture has been considered one of the most influ...