For my essay I am going to compare and contrast the advertising of different companies of a non-gender specific product, namely music systems. I am going to look at examples of print adverts and language specifically from TEAC Systems and compare them to rivals in the market place. In this essay I am going to look specifically at the interesting campaign running for TEAC stereo systems. The campaign is highly gendered and revolves around sexually attractive women wearing very little, and suggestive copy. The adverts are definitely relying on the ‘sex sells’ line of promotion. Looking at the image with the three women and the man , The stereos are almost invisible when you are flicking through the magazine it came from. In this case the image came from Q which is a large selling monthly music magazine. It looks as if they had to put the stereos in, but did not want to. The picture is dominated by the figures who are trying to sell you a lifestyle through their stereos. The man is getting dressed, or undressed, and has been photographed separately so he can be lit differently so he looks tall, dark and handsome to the three women in the background.There is another example of selling the stereos as a lifestyle within the advert which this time is in print. It claims that ‘Listening to TEAC can seriously damage your single status.’ Another example of selling a lifestyle rather than the product appears on all pages relating to stereos on the Sony homepage. The quotation runs as follows; ‘You live in the real world. A world of work, of play, of travel… Sony adds life to your world whether you’re: At home, at work, on the road, on the go, Your world.. Your Sony.’ Although both TEAC and Sony are trying to use a desirable lifestyle to sell there is a difference. Sony are trying to tell you that you are existing in the real world. However, it implies that unless you have Sony produ...
