Shilling042-82-25113/20/00Reaction PaperThe class syllabus touched on how “International Management Group is considered the prototype sports marketing and management agency.” After reading this book, understanding how Mark McCormack came to be the recipient of such praise was not hard grasp. The business lessons laid out in stories are practical, serving as excellent way to teach the reader and at the same time entertaining, keeping the pages turning. What They Don’t Teach You at Harvard Business School touches on a broad spectrum of subjects creating diversity and leaving something for everyone.When you really think about what this book is saying and the way McCormack conducts business, it all seems to be so obvious. What International Management Group has become when you consider from where it came, certainly is a great achievement from any angle you look at it. Starting with Arnold Palmer as his first client, Mark McCormack has defined and redefined what it means to be a sports agent. One of the first lessons that I liked was in the first chapter dealing with reading people. The particular part that I’m referring to is the “ergo ego” passage that explains the importance of being able to read a person’s ego in order to judge their next move. It was beneficial to me because it lent insight to the whole idea of breaking someone down psychologically. Generally when I’ve heard or read any information on the subject they have all lacked the strikingly good sense to know that “nothing blocks insight into other people more than your own ego”. Realizing that that attempting to judge someone from any perspective other than an objective one is the kind of efficient thinking that has propelled Mark McCormack through his awesome career. I guess that chapter two is one that takes the assumption that you were able to absorb and learn from the first. That you realize what pers...
