To: From: Table Of ContentsThe Firm1Phase 1: Creativity.2Phase 2: Direction..3Phase 3: Delegation4Phase 4: Coordination6Phase 5: Collaboration7Conclusion..8Bibliography 10The FirmWhat started off as a small local brewery grew into a national symbol and a world-class Corporation. Since 1786, the Molson brewery withstood the test of time becoming North Americans oldest beer maker and an International symbol for Canada.Our study is based on Molson Inc. whose founder John Molson opened his first brewery in Montreal, as seen here. View of the birthplace of Molsons brewery as it stands today on Notre Dame Street, Montreal.Today with 3,650 employees and seven breweries across the country, Molson is one of Canadas oldest consumer brand names and North Americas oldest beer brand. Molson also plays a major role in the sports industry. They own and operate the Molson center, Montreals sports and entertainment facility, as well as the Montreal Canadians hockey club, the most successful professional sports teams of all time who hold 24 Stanley Cups. Molson also has a 49.9 % partnership of Coors Canada and 24.95% of Molson USA, who distributes and fosters brands in the United States.Molson is changing its views once again by having assembled a premiere management team with experience in the North American and international markets. The firm has four long-term goals.1. Encourage shareholders to get closer to Molson employees by bringing together their values and economic Interests.2. Operating more strategically.3. Being more efficient by reducing cost and improving productivity.4. Look for ways to grow both domestically, and internationally.By adopting a strategy that gives shareholders value through brewing they are able to reinvent themselves and build a...
