The first thing I noticed when I entered the soda isle was the colors. Reds, Greens, and blues seem to be the main ones, but it was speckled with browns and shades of silver. The Pepsi blue caught my attention right away, but that is probably because it has become my favorite color. Out of habit, I immediately began looking for the familiar “bonus buys” symbols. The store had labeled all coca-cola products on sale. I find that to be disappointing, as it means I will purchase coca-cola, even though I prefer Pepsi products. I also notice that a few of the coca-cola packages have the perk of running a contest. I make sure to grab packs of soda that are part of this contest, instead of grabbing the cans in the normal packaging. The soda section is huge, taking up the whole length of the isle. The layout of the soda isle is interesting, because it is not organized by flavors. Red coke cans do not sit nestled between the blues of Royal Crown Cola and Pepsi, but are instead surrounded by other coke products. This makes comparison-shopping slight more difficult, as the lemon-lime are all priced differently, and not close together. I never noticed how this makes me more likely to stay within one company’s products. Once I pick up the Pepsi, I am more likely to just buy the Mountain Dew for my lemon-lime flavor, instead of inspecting the Slice or 7up. I check the T zone, to see what is sitting in this area. The soda is arranged by brand, but the same flavor is stacked. Two liter bottles are at the top. In the T zone is mostly six packs of the flavors. Towards the bottom are the twelve packs, and on the last shelf sits the twenty-four packs. I find that interesting, as I almost always buy the twelve packs, which are just outside of the T zone at this store. I realize that I have ignored the store brands, but I usually do not buy them, even if they are cheaper. The cola is just not as tasty. I check them any...
