The satellite television company DirecTV has revolutionized the cable television market permanently. In this way, DirecTV supports the ideas and values of postmodernism. Postmodernism is a combination of traditional values and scientific ideas. DirecTV exemplifies this idea by taking traditional television (N.B.C., C.B.S., etc.), and scientific television (cable), and combining the two taking it a step further, to be able to view hundreds of channels while making it affordable to many people. DirecTV has also used advertising very effectively such as sponsoring the Super Bowl and other large events. DirecTV has impacted how many people view television.The success of DirecTV is mainly due to the companys ability to make satellite television affordable to the masses. The consumer saves a considerable amount of money by only having to pay for a cheap, small satellite dish. Very little other equipment is needed and installation of the dish is free. Also, monthly service costs are very comparable to cable companies rates. Cost of higher packages can be expensive but many packages are affordable. Due to the comparable cost, many families prefer satellite to cable.DirecTV has many channels available and many sport and movie packages. With DirecTV the viewer can pick from about five packages of channels with the prices Lekkerkerker 2ranging from thirty to fifty dollars a month. Included in some of these packages are up to seven HBO and four Showtime channels. DirecTV also features sport packages that can be purchased for about twenty extra dollars a month. The sports available are college and professional football and basketball, hockey, soccer, womens basketball, and baseball. In addition to this, the viewer can pick from about twenty recent video releases on pay per view or any other kind of events such as boxing or wrestling. The viewer obviously has many more options and channels with DirecTV than with cable.DirecTV has ad...
