We have put our heads together and come up with a store idea and strategy that we believe has the opportunity to grow and thrive. The idea is totally unique, not only to San Angelo, but to most of the country as well. We will look at several factors vital to setting up the store as effectively as possible. The parts we will focus on include the following: situation analysis, objectives, identifying customers, competitive advantages, the overall strategy. We will also define and consider the uncontrollable factors that effect any retail company. Situation AnalysisMission Statement: Our goal is to provide our target market with a unique, relaxed, and enjoyable shopping experience, while at the same time providing quality men’s wear at reasonable prices. We will provide a large selection including casual, career, and formal clothing lines. At The Man Store you’re guaranteed to find what you are looking for, or we can get it for you. Service will be a top priority not only to our customers, but to the community as well. We place the utmost importance on maintaining high values and ethical standards and behaviors. Ownership/ManagementThe two men we are assisting in a start-up retail plan are very excited about forming a corporation, however making a good ownership decision is an essential part of the situation analysis and should not be rushed into. We will discuss the men in more depth later. Many factors into account when deciding the most appropriate structure. At first The Man Store will only operate in San Angelo so we decided that turning the store into a corporation owned by stockholders would not be a wise decision financially. Another reason a corporation would not be in their best interest is the danger of a more powerful company buying them out. We did not want to deal with all of the government policies and restrictions that accompany incorporation. It was decided that the only sensible ownership s...
