III Product Differentiation IV Service differentiation At Mcdonalds 2. Drive throughb.Delivery 1. A home deliveryc.Miscellaneous servicesV Personnel Differentiationd.Competencee.Courtesyf.Credibilityg.Reliabilityh.Responsivenessi.CommunicationVI Image Differentiation A. SymbolB. MediaC. AtmosphereConclusionI. Introduction:We have come to a time where the competitions between firms is getting more aggressive than ever before therefore every company has to have a certain weapon to defend itself or to gain new markets.This project is about the differentiation tools used by the McDonlads Company and how it uses it resources to gain a competitive advantage and to be the leader in the marketII. DifferentiationIt is the act of designing a set of meaningful differences top distinguish the company’s offering from competitors offering.The number of differentiation opportunities varies with the type of industry:1.volume industry: one in which companies can gain on only a few but rather large, competitive advantage. In the construction-equipment industry, a company can strive for the low cost position or the highly differentiated position and win big on either basis. Profitability is correlated with company size and Market share.2.stalemated industry: one in which the are a few potential competitive advantages and each is small. Profitability is unrelated to the market share3.fragmented industry (applied on our case):one which companies face many opportunities for differentiation, but each opportunity for competitive advantage is small. Both small and large companies profitable or unprofitable.4.specialized industry: one in which companies face many differentiation opportunities, and each differentiation can have a high payoff, some small companies can be profitable as some large companies.III. Product differentiation:Physical products vary in their potential for differentiation .at one extreme we find p...
