INTRODUCTION……..…………………………………….…..2 II. BACKGROUND…………………….…………………………..3 III. MARKET OVERVIEW…………………………………………4 IV. SWOT ANALYSIS……………………………………………...5 V. PROCESS………………………………………………………..5 VI. PRODUCT DIFFERENTIATION………………..……………..8 VII. SUMMARY………………………………….…………………..8 VIII. REFERENCES…………………………………………………...9Introduction:With the growing popularity of snowboarding, more companies are coming up with new, innovative ideas to make a profit. Convenience plays a major factor in profit maximization model. If a snowboarder must overcome too much of a task while putting the board on in order to hit the slopes, the product is sure to be flop. Simmons Extreme Sports has developed a state of the art snowboard binding/boot combination that will revolutionize the sport of snowboarding. Snowboard bindings connect to the snowboard with screws. Most are easily adjusted, comfortable and dependable. There are three different types of snowboard bindings presently on the market: Soft, Step-In and Plate. Each type is unique and offers its own benefits as well as drawbacks. Any snowboard can be used with each of the three different types...
