4.1Macroeconomic Overview5 Table 1: Competitive analysis of lubricants market in S.A.10 13.1Sales and Distribution Strategies15 13.2Promotion Strategies15 13.2.1Promotion Strategy15 13.2.2Industry Exhibition 15 14.1.3Industrial Lubricants16 15.1Organizational Factors18 15.2Sales Organization18 15.3Personnel count Projection18 "Our purpose in Unilever is to meet the everyday needs of people everywhere - to anticipate the aspirations of our consumers and customers and to respond creatively and competitively with branded products and services which raise the quality of life". "Our deep roots in local cultures and markets around the world are our unparalleled inheritance and the foundation for our future growth. We will bring our wealth of knowledge and international expertise to the service of local consumers - a truly multi-local multinational.""Our long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively and to a willingness to embrace new ideas and learn continuously. ""We believe that to succeed requires the highest standards of corporate behaviour towards our employees, consumers and the societies and world in which we live. ""This is Unilever's road to sustainable, profitable growth for our business and long-term value creation for our shareholders and employees" 2.COMPANY BACKGROUNDUnilever is part of an Anglo Dutch fast moving consumer goods manufacturer and marketer, one of the largest of its kind in the world. Unilever South Africa is headquartered in Durban with facilities in Johannesburg, Stellenbosch, Durban as well as Pietermaritzburg and consists of four Operating Companies: Lever Pond's, Unifoods, Ola and Hudson & Knight. Unilever is also represented in South Africa by Elizabeth Arden. Because Unilever has a policy of marketing the brands and not the company. The result is that they have been an integral part of life in South Africa without th...
