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Marketing Research

Product: Boxer shortsA.B.C.YesD.Political, legal and regulatory, and sociological for conservative societies. It also makes it difficult to advertise. Color and size sensitivity. Some markets less conservative, easier to sell intimate apparel. Almost everyone wears underwear. Different styles are a different state of mind. 2.A. The first step is developing a hypothesis.B. Descriptive Research because it’s easy and requires minimal resources, and gets a general census. The company also has prior knowledge and the problem is clearly defined.C. Using secondary data because is inexpensive and easy to obtainD. Internet websites, trade journals, or computer databases.E. Looking at competitor’s websites and online databases, government publications, and periodicals such as American Demographics.3.A. Product:JCREW Hockey BoxersB.Step 1I need new boxersStep 2Internal Memories- catalogs, onlineStep 3Commando, whitey tighteys, boxer briefsStep 4I bought JCREW hockey boxersStep 5They are my favorite, most comfortable pair of boxersC. Relationship status Design and styleD. Lack of religious beliefs Peer involvementE. I had brand loyalty to JCREW they have made stylish and comfortable clothes in the past. Quality, texture, and availability also affected my buying decision....

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