Finding the Good and the Bad in Marketing In these two real world marketing examples, I have chosen Nepal Thai Food Products (P) Ltd., the manufacturer of Wai Wai instant noodles, as a company that is doing a very good job at marketing. This company is marketing its “Wai Wai” brand of instant noodles in Nepal from 1985. Another company that I have chosen as a bad example at marketing is Hansophone Electric & Electronics. This company is marketing Hansophone brand of EPABX systems in Nepal.While choosing these companies as a good and as a bad example at marketing, the following points that are visible to the observers of the companies’ marketing activities are taken into consideration.Environmental scanning which provides information about social, economic, competitive, technological and regulatory forces that affect the marketing of their products andMarketing efforts of the companies and different tools used by these companies while marketing their productsMarket-product strategyWai Wai - a Good Marketing ExampleInstant Noodles production in NepalGandaki Noodles (P) Ltd was the first company to introduce “Rara” brand of instant noodles in Nepalese market. It started its production in 1980 at its plant in Pokhara with Japanese technology. Since it was the first company to market Nepalese brand of instant noodles, it was very successful in introducing instant noodles to Nepalese consumers. Nepal Thai Food Products (P) Ltd.Until 1985, there were two brands of instant noodles in Nepalese market – “Rara” – a Nepalese product and “Maggi” – a product imported from India. Both the noodles had to be either souped in boiling water for few minutes or simmered and garnished before they could be served.Chaudhary Group, a leading group in industrial and commercial activities in Nepalese business community came to this instant noodles business with the introduction of Wai Wai ...
