Gateway, Inc., founded in 1985, started with two people working out of an Iowa farmhouse. With a “keep it personal, make it simple” philosophy Gateway, Inc. has grown rapidly since it went public 8 years after the company started. Today, Gateway is a 7.5 billion Fortune 250 company that has 19,000 people on its payroll and prides itself on building lifelong relationships with its customers.4 The company operates sales and technical support centers on four continents and has manufacturing facilities in the United States, Malaysia, Singapore, and Ireland.4 The following vision, values, and mission statements best state the core of this company, which has led to its great success:Vision: To be the leading marketer of personal computer products in the world.2Values: Respect, caring, teamwork, common sense, aggressiveness, honesty, efficiency, and fun.2Mission: To profitably grow our business faster than the competition by better understanding and serving the desires of our customer and aggressively marketing the highest value directly to our chosen markets.2In the following, I will be detailing how Gateway has risen to power based almost solely on its innovative marketing technique and reviewing the company’s current and past figures.MARKET SHARESGateway has been very successful the last five years. Since January 1995, the value of a share has risen roughly 700%. Gateway has heavily outperformed the S&P 500 as a whole. SALES FIGURESIn 1998, Gateway had a global revenue of $7.5 billion as it shipped 3.54 million systems during the year.5 Gross profit for last year was $1.545 billion.5 So far this year, sales are up with a six-month total of $4.0 billion with 2,089 million systems sold.5 $2.1 of this year’s sales were to the consumer segment, with the remaining $1.9 billion to the business segment.5 Consumer sales are up 31% and business sales are up 10% from last year.5 Gross profit for this year is u...
