The female in the Durex Condom commercial moans with excitement as she is being pleasured with the all new and improved ribbed condom, meanwhile, the male consumers across the United States drop everything to drool over her seductive voice over the air waves. By giving form to peoples deep lying desires, and picturing states of being that individuals privately yearn for, advertisers have the best chance of arresting attention and affecting communication. The immediate goal of advertising is to tug at our psychological shirt sleeves and slow us down long enough for a word or two about whatever is being sold. After browsing through a couple issues of a young womens magazine, Seventeen, I figured out the common emotional appeals present in certain advertisements to grab young womens attention the need for sex and attention, the need for sex and to escape daily obligations, the need to achieve, and finally the need for affiliation. There are two advertisements that consist of selling jeans, Jordache and Pepe. Lately, due to campaigns to sell blue jeans, concern with sex in ads has redoubled. The most obvious emotional appeals in both of these advertisements are the need for sex and attention. The three people in the Jordache Jeans ad consist of two men and a woman. The woman, wearing a cut off tank top that reveals the bottom of her breast, stands in the middle of these two, muscled up, shirtless men as they gaze seductively in the eyes of the consumers. This advertisement is targeting everyone and not a certain group because one of the men is African-American, and the woman and other man are Caucasian, although there does not appear to be Asian or Hispanic people in this ad, it does not seem like they purposely excluded them. The girl in the Pepe Jeans ad lays on her back with her legs up in the air wearing Pepe Jeans shorts and looks at the consumers with her bedroom eyes. This ad seems to be targeting male consumers because if they buy...
