This article was concerning price discrimination which is where a business gives a special price advantage over one customer than the other, depending on how likely they are to take their business elsewhere. This technique dates back about three thousand years and today is becoming more common and complicated. Why: technology. Define economic theory / issue:The economic issue is that computers are going to begin to discriminate against Smith and Jones. Computers, the web, are now replacing the games that mailing catalogs once played. Computers collect and analyze data on the customer when they purchase an item using the Internet and in turn use that information against that customer in regards to pricing in the future.Personal Opinion:I find it very discouraging that we are suppose to sit back and allow business to scam the very people that help them be what they are; the consumer. With the world in a recession you would think businesses would be a bit fairer and just. I suppose you win some and you lose some and eventually the discrepancy evens out. It still bothers me that I may be paying 25% more on something than the person behind me in line...
