a fast growing French company is the world leader based on its sales in winter sports equipment. Started as a small producer of steel edges for ski, the company always aiming at improving its position in each of its market areas. Number one in ski-bindings market with 46% market share, number one in cross-country boots and bindings with 30% market share and number two in alpine ski boots. Salomons sales were distributed around the globe North America and Europe hold the highest percentage. The company was heavily involved in competitive events in winter sports and golf. Salomons management philosophy is based on three basic principles: partnership with employees; cooperation with suppliers and distributors; innovation for customers. In 1984 Salomon, the worlds largest company in the winter industry which produced ski equipment but ski, decided to enter the ski market. Being in financial healthy situation, having most advanced design tools, know-how in automation and strong brand image and distribution network, Salomon could afford high R&D expenditure to develop radically new ski, namely the monocoque project. Started off in 1985 the secret project took 2 years to be completed. The prototypes that had been developed through numerous trials and tests were showing promising potential.A mission statement should identify generally the firms business-the basic type of product or service offered, its approach to growth and profitability and its markets. In other words, a mission statement is the companys self-concept how it sees itself functioning on the market and the image it wants to achieve. The mission statement should be clear and should keep its relevance to the new conditions in the changing environment. It should provide a direction for the firm for the next 10 years. The firms mission statement should consist of five elements (P.Kotler). The first is history. Every company has a history of aims, policies and achievements. When...
