Mankind is currently standing on the verge of the greatest change in lifestyle, which he has ever undertaken. All around the globe, businessmen and other enterpenuirs are racing to cash in on the future of marketing. Tradition is being turned on its head as all of free enterprise begins plans to phase out age-old methods to, more effective, and most cost-conscious world of the Internet. Their logic is not too difficult to understand. Last year, American businesses spent billions of dollars advertising their products by magazine, newspaper, radio, television, and mass mailers. They flooded the homes of America, targeting every breathing carbon-based life form they could find, with countless jingles, images, song and dance in an attempt to peddle their often unwanted goods. This type of nuclear marketing (dropping a powerful load at a random percentage of the population) has been the backbone of corporate America. Times, however, are changing. With the deregulation of the Internet in 1991, the federal government opened the doors of industry to the potential of advertising twenty-four hours a day, almost free of charge to anyone in the world who accessed their link. While it is true that this new advertising is not seemingly as direct, it does provide a marketing tool that directly targets interested parties. The largest problem with traditional marketing stems from the fact that, in order to determine who is interested in a product, the business would have to ask everyone. Changes in information access are forcing the game to evolve. Now, businesses can enjoy presenting their product to those who seek them out. Moreover, this new media revolution costs almost nothing to set up. It is clear that traditional marketing is approaching a revolution. It is a twitching dinosaur who is awaiting his doom. As the world continues to interline itself, business will alter the way in which it reaches its customer. Those who evolve will prosper. Those...
