When the Internet and World Wide Web were first created, they were designed a research tools and for the distribution of information through information systems networks. But as the use of the Web has become increasingly more complex, the focus on Web pages and their design has initiated a number of major changes. Initially, static Web pages were common, but the focus in recent years has been on the development of dynamic Web pages which are linked to databases and allow for the integration of information on a number of different levels.Web sites have progressed to a new level of sophistication, especially in terms of their capacity to track and store usage patterns and allow for the utilization of this information in the development of target advertising and focusing for both the Web page and subsequent connected databases (Tebbe N23). The development of dynamic Web sites requires strong tools and correlated databases that can retain the information that is gathered through this tracking process, and in order to become truly dynamic, Web sites must also be able to provide a company with the most up-to-date information or data that is both clear and graphically appealing (Tebbe N23). It is not surprising that many of the major industry developers have focused on ways to develop better and more interactive Web pages, and Microsoft and Netscape, for example, have focused on the development of enhanced version of HTML as a means of supporting the development of dynamic Web sites without requiring that developers have significant expertise in composing ActiveX and Java applets (Dobson 23). These forms of dynamic HTML, also known as DHTML, have been recognized as a means of maintaining standard uniformity through out the development process (Dobson 23). Over the past 3 years, the World Wide Web Consortium has been working on the preliminary specifications for critical aspects of the Document Object Model that would provide a standar...
