Once a company has a website, the possibilities are endless. As outlined in the previous section, a company website has the ability to reach a market of consumers or vendors that may be out of its physical reach. Not only does it have the ability to relay boundless amounts of information, but it can also provide a vehicle of communication to the rest of the world. Any person can log onto a company website and find links to electronic mail (e-mail) or bulletins, perhaps even a chat area, an area where individuals can speak to each other live via computer. By allowing this type of access to the public, companies can greatly expand their business.Electronic mail is becoming the preferred vehicle of communication for almost anyone of the technological era. A company whose website provides links to e-mail instantly reduces the number of phone calls and letters into their office. Customers no longer have to wait on the phone or spend time writing letters to contact a service representative. With a fully functional company website, service representatives are just a click away. Customers can relay any questions, concerns, or problems through e-mail. Companies can address issues in a short time frame, therefore increasing the quality of service. Customers will receive responses faster than the conventional mail system (also known as snail mail) and can avoid the frustration of being on the phone for hours on end. A company that utilizes e-mail effectively instantly realizes an increase in production. Not only can companies provide better service to current clientele, they can reach a whole new market of consumers worldwide; potential consumers have access to representatives of companies they would not have otherwise.Aside from providing enhanced services to their clients, utilizing e-mail is an efficient way to communicate between departments and maximize intra-office correspondence. E-mails give an employer the ability to distri...
