The SmartBall2 Research2-3 Internal Environment4 History4 Mission Statement and Reputation4-5 Policies and Procedures5 Culture6-7III. Operating Environment8 Opportunities in the Environment8 Customers9-10 Competitors 10 Suppliers11IV. Macro Environment12 Physical Environment12 Demographics12-13 Science and Technology13 Social and Cultural13 Economic13-14V. Conclusion15VI. Survey16VII. Survey Results17VIII.Bibliography18 IntroductionWe here at Titleist are trying to produce the most advanced tools for the game of golf. That is why we are working on the SmartBall. The SmartBall is going to bring dramatic changes to the world of golf for the hacker to the scratch golfer. We know how frustrating it is to lose that brand new golf ball on the first drive of the day in the high rough. Therefore, we are trying to make the game more enjoyable and less frustrating for all golfers. SmartBallThe SmartBall is a tracking device that will allow the golfer to find their ball anywhere on the golf course. A small electronic microchip is installed in each of our golf balls. This microchip will send a pulse to the tracking device on your golf bag to tell you which way you should walk in order to find your ball. This tracking device functions like a compass. The device will have an arrow pointing in the direction of the ball. As you get closer to the ball, the red light on the tracking device will blink faster and faster as you approach it. There will also be many other features to this tracking device. It will also tell you how far you hit the ball and your average distances for each club you hit. This is a very important feature because many golfers do not know what club they should use from different distances. ResearchIn this paper we will try to find out if this is the right time to market our product. We will examin...
