A Look into Critical Theory of Communication in Organizations The critical theory of communication developed by Stanley Deetz was designed to explore ways to insure the organizations’ health while increasing the representation of diverse human interests. He does this first by showing that corporations have become political as well as economic institutions. Deetz then employs advances in communication theory to point out how communication practices within a corporation can distort decision making. Finally, he outlines how workplaces can become more productive and democratic through communication reforms.Humanists feel that meanings are in people not words. Deetz accepts this but goes another step and wants to know whose meanings are in people. The companies meanings, the CEO’s meanings, the perception the companies give as their meanings, this is what Deetz is looking for. When people use slang in big business, they begin to put corporate values in to play. According to EM Griffin, this theory is critical in that he wants to critique the assumption that “what’s good for General Motors is good for the country.” Furthermore, Deetz feels that most people fall into the norm that is presented to them from corporate America. Companies in today’s society are appearing more democratic. They appear as more focused on the worker, the consumer, and society than their monetary needs. Is this to say that they are not concerned with money? No. The bottom line for the company is cash. However, the latest strategy is perception. How the company is perceived, makes a huge difference in how society interprets them. This theory will help us understand consent practices in the workplace. Corporations tend to make critical decisions for the public, regardless of if they know or not.The four criteria Deetz uses to discuss ways that public and corporate decisions can be made are: strategy, consent, involvement, and partici...
