Antonios, as it will be referred to for confidentiality purposes from here on in, is a retail shoe store that operates in Fredericton, N.B.. It is part of an open system. This company originated in Montreal, Quebec. The head office is now located there and retail outlets are located throughout Canada, the United States and parts of Europe.The market in which this company operates may be considered a division of the fashion industry. This industry is known for being highly competitive and dynamic. Also for obvious reasons many companies within it concern themselves with company image. This particular shoe company has been in existence since the early 1990s. Antonios has grown significantly and is currently a leader in the shoe industry, even on an internationally level. It produces quality shoes at a reasonable price.From its beginnings until now Antonios has been operating in the formation stage. This company has met with great success, though, and has grown quickly. It now faces the task of moving into the growth stage. Antonios must be careful in managing every aspect of its company now in order to survive. Since the industry in which Antonios operates is very image oriented a key issue in moving from the formation to growth stage that must be discussed is company culture.In this situation managed (as it is referred to in its most popular definition) means changed. In order to manage the company culture through the move from stage to stage in the life cycle of this organization the culture within the current stage, the formation stage, must be discussed. The culture, in my opinion, must be managed as it currently has a negative impact on the organizational effectiveness. The organizational effectiveness as a result of culture must analyzed in order to determine if in fact it does have a negative impact on the company, if so, it must be managed for the sake of the companys survival in the growth stage.PART iiAnalysi...
