Since the first cellular mobile telephone networks opened for business in the early 1980's, growth in numbers of subscribers has consistently exceeded even the most optimistic forecasts. Even in the most advanced markets, this growth shows little sign of slowing, and meanwhile, new markets are accelerating rapidly. Cellular telephony was developed by AT&T (American Telephone and Telegraph), in it's Bell laboratories. It operates by allocating a spectrum of radio channel frequencies to telecommunications systems. The radio channel frequencies are subdivided and assigned to a network of radio base stations each responsible for the coverage of a particular geographical area known as a cell, hence the name cellular telephony. Our product will take all the benefits of modern pc and cellular technology and will make it even more portable than existing cell phones. We will enable the consumer to have an even smaller, more efficient communication device that will help them make their lives easier and communication more pleasurable. The price will not be low, but will be affordable when compared with the benefits. This product will be a hot item for individuals from all walks of life. Business people will love it, parents will storm the stores for it, and college students will be begging their parents for one for Christmas or graduation. The features provided by the product will far outweigh the high end cost. With teenagers having cell phones and an interest in the Internet and e-mail, it is expected that we may introduce more fashionable and slightly less expensive model for them as well. They have a high disposable income, and are a very lucrative target market. Selling of this product will take place through cellular phone providers. As the product requires PCS service, it will need a provider. Their stores make the most sense in which to market the product as the consumer is there to purchase service, and will obviously need the...
