1) What is your competition doing? The competition is doing well. They currently have holiday promotions on Christmas and Labor Day. They offer a discounted rate if you are part of a group of 7 or more. They are larger than us and operate in several states. Their marketing plans are lacking impact in that they mainly focus on billboard advertising and word of mouth. They also do not actively participate in public relations, however they do have a very good web site that allows questions to be answered via e-mail but no streaming media capabilities or live discussions with an operator. 2) What are the environmental factors?The market is strong right now, and the Stock Market has been on a steady increase. Spending is fluent in the economy and people are not afraid to splurge a bit on external enjoyment. There has been a recent surge in activity sports as the X Games just took place and were aired in 48 states. Skateboarding, extreme roller blading, and skydiving are among the top of the list. 3) How will the previous affect your marketing or promotional plans?We are privately funded, so the strength in the economy will help us with sales. Therefore, we will be using promotions and advertising to pull in good repeat customers. It will give us even larger amounts of capital in which we can reinvest in new equipment and marketing. With the recent airing of the X games, our plan is to hit the market strong and quickly to get as many people in and hooked on our exciting sport as we can while the attention is still there. Chapter 3:1) Centralized or decentralized internal org. chart?We are using a centralized organizational chart. We are rather small and are only offering a few services. Centralized requires fewer personnel. Also, we would like to have main control over our companys decisions and the centralized organization allows for more top management involvement.2) Are you using an inside or outside agency?We are goin...
