Financial Statement Analysis Kellogg Company and its subsidiaries are engaged in the manufacture and marketing of ready-to-eat cereal and convenience food products on a worldwide basis. The principal products of the Company are ready-to-eat cereals and convenience food products, which are manufactured in 20 countries and distributed in more than 160 countries. The Company's products are generally marketed under the Kellogg's and Morningstar Farms names, and are sold principally to the grocery trade through direct sales forces for resale to consumers. The Company uses broker and distribution arrangements for certain products, as well as in less-developed market areas. In the United States, in addition to ready-to-eat cereals, the Company produces and distributes toaster pastries, frozen waffles, frozen pancakes, crispy marshmallow squares, cereal bars and meat alternatives. The Company also markets these and other convenience food products in various locations throughout the world.Liquidity:LIQUIDITY19971996UQMEDLQCurrent Ratio0.8856x.6951x2.7x1.9x1.6xAcid Test Ratio0.4590.38021.2x.8x1.6xNet Working Capital-189,600,000-670,400,000645,412,000Kellogg’s 1997 current ratio and acid test ratio when compared to 1996 figures indicates a positive trend considering liquidity. When compared to their peers Kellogg’s is not as liquid. The change that effected current liabilities the most was a decrease in current maturities of long-term debt of $290,000,000. Notes payable also decreased in 1997 to $368,600,000 from $652,600,000 in 1996. The increase in net working capital is also due mainly to reductions in current maturities of long-term debt as well as notes payable. Kellogg’s net working capital which is negative, when compared to peers illustrates that they are very illiquid. Efficiency:EFFICIENCY19971996UQMEDLQA/R Turnover11.625711.364414.911.49.8A/R Turnover in Days31.39532.118243237Inventory Turnover7.52967.349713.99...
