is the largest market share holder of motorcycles over 750cc in the United After the expansion of our production and distribution capacity, wewill be in the position to meet the increasing demand for our motorcycles andother products.Growth potential appears very good especially in the overseasmarket. Gaining a larger market share in these area may require a furtherincrease in production and distribution capacities. We must plan for expansionnow and continue to grow as a company. COMPANY DESCRIPTIONIn Milwaukee,William Harley, 21, and Arthur Davidson, 20, began experiments on taking thework out of bicycling. They were soon joined by Arthur’s brothers, Walter andWilliam. Many changes were made to the engine design before its builders weresatisfied. After the new looped from was finalized, they were ready to beginproduction. In 1903 they produced three motorcycles. Harley-Davidson erectedits first building the current Juneau avenue site in 1906 and incorporatedin 1907. In 1907 Harley-Davidson produced 150 motorcycles.SITUATION ANALYSISThemotorcycle market over 750cc has been increasing over the last five years.The Harley-Davidson 1996 model year production line, sold though a world widenetwork of more than 1,000 dealers, includes 20 cruiser, factory custom andtouring motorcycles, as well as police motorcycles. Harley-Davidson benefitsform having one of the world’s most recognized and respected brand names andour motorcycle model names are among the best known in the industry: TheCompetition and Market shareThis chart shows the competition and marketshare for 1995 in the United States: Current Market Situation OverallNetsales for 1995 of $1.4 billion were $191.6 million, or 16.5%, higher than netsales for 1994. Net income and earnings pershare from continuing operationswere $111.1 million and $1.48, for 1995 as compared with $96.2 million and$1.26, for 1994. Net income and earnings per share from discontinued operationswere...
