Burger King is the second largest fast food restaurant chain in the world behind McDonald's. Bought in 1967 by the Pillsbury Company, Burger King has tried many different advertising schemes to pass McDonalds. Moreover, Burger King went through eight presidents and six chairmen in hopes of catching the industry leader throughout the 70's. By the mid-80's Burger King and Pillsbury were having culture problems. Pillsbury believed in a more conservative work environment well, Burger King elected to use a loose highflying approach to their work place. However this would change when British Grand Metropolitan bought the two. Burger King was forced to become a more conservative and "button-down" like Pillsbury. Work hours became intense, a dress code was strictly enforced and top management remained separate from their subordinates, making it difficult to communicate with them. This would all change in 1992 however, when Hurricane Andrew destroyed Burger king's main offices. As workers tried to put back the peace's of their lives, Burger King was understanding and became lenient with their employees. They allowed their employees to dress any way they wanted and allowed them flexible hours. Barriers were brought down between top management and their subordinates. The hurricane changed the way business was done dramatically, but work was still being done.CEO Jim Adamson felt that the attitude of the workers and the environment was better after the hurricane. Therefore, Burger King's new building was decorated in hamburger tones, middle-level workers were given the best views, and there were no doors put on any offices allowing communication to remain open between all employees. "In addition, Adamson developed a six part strategic plan code named Operation Phoenix". The plan is designed to improve menus, operations, facilities, value strategies, marketing and operations. At the same time their goals are to open up more internati...
