MEMORANDUM DATE: Febuary 23, 2001 TO: Karen Bishop Business Writing 1031 WA FROM: Student # 0016966 SUBJECT: The magazine, “Field and Stream”, is oriented towards the sportsperson As you requested here is my summary of “Field and Stream” magazine, a profile of the target audience and how the magazine has been tailored to that audience. The magazine, “Field and Stream”, is oriented towards the hunter, fisherman or sportsperson, male or female, 32 years of age with moderate experience and income. The reader hunts in the fall and fishes in the summer, possibly ice fishing in winter. Their Professional career earns a wage of $35,000 to $45,000 per year. The theme is game preservation of wildlife and respect for natural resources. The ads focus on equipment needed to comfortably enjoy a trip in the outdoors. Pages 37, 38, and 39 displays advertisements of Kawasaki all terrain vehicles. Pages 82 to 86 advertise resorts where hunting and fishing is available. Page 68 has an outdoor equipment review called “2001 Gearing Up”, that identifies and highlights specific gear. Photographs are brilliant and vibrant depicting outdoor scenes. Some have sportsmen actively involved in their sport. Many articles deal with deer, antlers and the cleaning or maintence of guns (“Dirty Shotguns”). Page 63 relates to the current deer hunting season. Purpose:The publisher wants to sell his magazine to his targeted audience, the sports person. By appealing to the...
